man. i L-O-V-E jedidiah.

every single time i check out their new designs, i'm in awe of the brand. and i never feel bad about purchasing from them. not only are their prices extremely reasonable, but oftentimes, the designs i like the best are from their hope collection which makes my purchase that much more justifiable. when you purchase a design from the hope collection, they donate a percentage of each sale (usually somewhere around $10 of a $25 shirt... pretty great) to the non-profit it supports. one of my current favorites supports a nonprofit that a couple of my friends have been a part of, "surfing the nations."

another reason i love the brand is that they have really talented artists. i have a great appreciation for designs that use both hand-drawn and digital elements. people don't always recognize the work that goes into creating a complex design like this, but it takes a lot of thought and talent to integrate the two styles into one piece. this is a style that is prevalent in jedidiah's designs and epitomizes surf style in general. i can't seem to stop loving the sketched-out patterns and grungy designs.... :)

jedidiah's also involved in the community, and uses their platform to support musicians and artists around them. i've had the opportunity to meet some of the people that are very involved in the brand, and am always impressed with how genuine and laid-back everyone's been that i've met. anyway... if you haven't gotten over to their website in awhile, go check it out. it's definitely worth your time. www.jedidiahusa.com